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    Privacy Notice

    Cooper & Tanner Privacy Notice

    Last updated: 13 July 2026

    Contents

    1.

    Introduction


    2.

    Important information and who we are


    3.

    Contact Us


    4.

    Privacy law and principles


    5.

    Scope of this Privacy Notice


    6.

    What types of personal data do we collect?


    7.

    Sensitive, special category and criminal offence data


    8.

    Children’s privacy


    9.

    Where we get your personal data?


    10

    Website, cookies, online bidding and platform processing


    11.

    How and on what basis do we use personal data?


    12.

    Automated decision-making and profiling


    13.

    With whom do we share personal data?


    14.

    Client money, payments and financial administration


    15.

    Business transfers


    16.

    International transfers


    17.

    How do we protect personal data?


    18.

    Links to other websites and third-party platforms


    19.

    How long do we keep personal data?


    20.

    Data subject rights


    21.

    Marketing choices


    22.

    Complaints


    23.

    Changes to this Privacy Notice



    Table 1: Lawful Basis of Processing



    Table 2: Special Category and Criminal Offence Data


    1. Introduction

    This notice explains how Cooper & Tanner collects, uses, shares, retains and protects personal data when individuals interact with us, use our website, enquire about or receive our services, register for or participate in auctions, submit offers, apply for lettings, engage with our professional services, subscribe to newsletters, contact our teams, make a complaint, or apply for a role with us.

    This Privacy Notice applies to personal data processed by Cooper & Tanner as a controller under the UK General Data Protection Regulation and the Data Protection Act 2018. It is intended to be read alongside any additional or more specific privacy information provided to individuals in particular circumstances, including auction terms, tenancy documentation, client engagement terms, finance broking documentation, recruitment communications, cookie notices and platform-specific information.

    This Privacy Notice does not apply to employees, workers or contractors in relation to internal employment related processing. A separate employee privacy notice is provided for that purpose. This Privacy Notice does, however, apply to job applicants and recruitment candidates where they submit CVs, applications or related information to us.

    2. Important information and who we are

    Cooper & Tanner 1908 Limited (“Cooper & Tanner”, “we”, “us” and “our”) is the controller of the personal data described in this Privacy Notice, unless we state otherwise.

    Cooper & Tanner provides a range of services, including residential sales, commercial sales and lettings, residential lettings, rural and agricultural services, valuations, development advice, professional services, land and property auctions, machinery and livestock sales, sale room auctions and associated client money, compliance and administrative services.

    Where we use third-party platforms, including online bidding or property auction platforms, those providers may process personal data either as independent controllers or on our behalf as processors, depending on the circumstances. Further information about how those providers use personal data can be found in their respective privacy notices.

    3. Contact Us and DPO Details

    If you have any questions about this Privacy Notice or about how we use your personal data, please contact us using the details below:

    Cooper & Tanner 1908 Limited

    Address: The Agricultural Centre, Frome Market, Standerwick, Frome, Somerset, BA11 2QB

    Email: [email protected]

    We have appointed a Data Protection Officer (“DPO”) who is responsible for overseeing questions relating to this privacy notice and our data protection practices. If you have any questions about this privacy notice, the way we handle your personal data, or if you wish to exercise your legal rights, please contact our DPO using the details below:

    Name: Mr George Trippick

    Email: [email protected]

    Telephone: 01458 834 28

    Alternatively, you may contact us at [email protected]

    4. Privacy law and principles

    We process personal data in accordance with the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003, and other applicable legal and regulatory requirements.

    We process personal data lawfully, fairly and transparently. We collect personal data for specified, explicit and legitimate purposes, and do not use it in a manner that is incompatible with those purposes. We seek to ensure that personal data is adequate, relevant and limited to what is necessary, that it is accurate and kept up to date where required, that it is retained only for as long as necessary, and that it is protected by appropriate technical and organisational measures.

    5. Scope of this Privacy Notice

    This Privacy Notice applies to personal data processed in relation to buyers, sellers, bidders, online bidders, prospective purchasers, vendors, landlords, tenants, guarantors, occupiers, contractors, property viewers, auction participants, livestock and machinery clients, sale room customers, valuation clients, rural and agricultural clients, development clients, finance broking clients, website users, newsletter subscribers, complainants, professional contacts, job applicants and employees where relevant to recruitment and employment-related processing.

    It also applies to individuals whose personal data is processed as part of anti-money laundering checks, customer due diligence, right to rent checks, right to work checks, safeguarding or DBS checks, complaints handling, legal claims, client money administration, regulatory record-keeping, internal governance and data subject rights handling.

    6. What types of personal data do we collect?

    The personal data we collect depends on the nature of your interaction with us. In line with the services we provide, we may process the following categories of personal data.

    Personal Data Type

    Examples of Personal Data (this list is not exhaustive)

    Identity Data:

    may include your name, title, date of birth, nationality, gender, username, bidder number, account number, certificate reference number, passport details, driving licence details, visa details, immigration status and other identifiers used to verify or administer your relationship with us.

    Contact Data:

    may include postal address, email address, telephone number, forwarding address, delivery address, emergency contact details, next of kin details, employer contact details, landlord contact details, solicitor details, contractor details and other contact information.

    Transaction and Property Data:

    may include property details, land ownership data, proof of ownership, seller details, buyer details, tenant lists, chain information, related transactions, memorandum of sale details, solicitor correspondence, offer amounts, negotiation notes, completion dates, completion statements, funds transfer details, final invoices, lease or sale terms, tenancy records, tenancy history, property ownership, EPC data, listing descriptions, floorplans, photographs, viewing feedback, inspection reports, condition notes, maintenance issue reports and access arrangements.

    Auction and Bidding Data:

    may include buyer registration details, seller registration details, ID documents, account numbers, bidder numbers, bid history, lot numbers, timestamps, absentee bids, telephone bid details, online bidding records, auction history, account history, payment details, invoice records, delivery and collection details, condition report requests, valuation information, catalogue interest and communications relating to property auctions, machinery and livestock sales, antiques, jewellery, watches, silver and other sale room items.

    Livestock, Machinery and Agricultural Data:

    Holding numbers, livestock movement records, Defra identifiers, land ownership data, agricultural tenancy details relating to individuals, lease details relating to individuals, and site data where it identifies or relates to an individual.

    Financial, Tax and Payment Data:

    may include bank account details, payment details, salary information, income details, affordability information, bank statements, utility bills, payment history, arrears balances, deposit amounts, scheme details, invoice records, tax information, pension contributions, source of funds, source of wealth, business ownership information, asset information, transaction history, loan requirements, credit history, credit score, expenditure and lender information.

    AML, Compliance and Due Diligence Data:

    may include customer due diligence records, full name, date of birth, address, nationality, identity verification data, passport copies, driving licence copies, ID document images, proof of address, utility bills, bank statements, risk ratings, politically exposed person status, sanctions screening results, transaction monitoring information, suspicious activity reports, KYC records and ongoing monitoring information.

    Lettings and Tenancy Data:

    may include tenant application data, current and previous addresses, address history, dependants, pets information, employment details, income, guarantor identity, guarantor address, guarantor contact details, guarantor financial data, guarantor credit history, tenancy agreements, signatures, deposit registration data, rent payment history, arrears records, recovery actions, possession proceeding documents, legal correspondence, check-out reports, deposit deductions and dispute records.

    Recruitment Data:

    may include job application information, CVs, cover letters, employment history, education history, qualifications, interview notes, assessment results, interview recordings where used, interviewer notes, references, right to work documents, DBS application data, criminal conviction data where relevant.

    Communications and Customer Service Data:

    may include contact form content, email addresses, email signatures, email content, call notes, call recordings where used, messages, correspondence, complaint details, enquiry records, telephone enquiry records, website enquiry details and records of interactions with our teams.

    Marketing and Digital Engagement Data:

    may include marketing preferences, newsletter subscription status, consent records, consent timestamps, consent method, opt-out records, transaction history used for soft opt-in marketing, prospect interests, CRM interaction history, notes, segmentation data, behavioural data, campaign open rates, click data, suppression lists, user journey data and conversion data.

    Website, Platform and Technical Data:

    may include IP address, browser type, device type, operating system, cookies, session identifiers, tracking pixels, account usernames, account passwords where account functionality is used, account preferences, device identifiers, device fingerprinting data, behavioural patterns, login attempts, suspicious activity logs, usage data, platform preferences, password change records and other information generated through use of our website, online bidding systems, account functions or digital services.

    Platform Account and Security Data:

    may include account usernames, account passwords, account preferences, password change records, login attempts, suspicious activity logs, device identifiers, device fingerprinting data, behavioural patterns, authentication data and security monitoring information generated through use of online bidding platforms, user accounts and digital services.

    Development, Valuation and Advisory Data:

    may include client identity, investment criteria, development costs, financial projections, planning assumptions, land ownership data, valuation figures, comparable evidence, inheritance details, ownership history, asset values, risk data, borrower details and security details.

    Legal, Complaints and Governance Data:

    may include contracts, evidence, litigation records, witness statements, court filings, pre-litigation correspondence, complaint data, complaint correspondence, ICO complaint handling information, subject access request details, erasure request logs, identity verification data used for rights requests, processing logs, audit trails, DPIA assessments, risk assessments and mitigation measures.

    We do not intentionally collect more personal data than is necessary for the purposes described in this Privacy Notice.

    7. Sensitive, special category and criminal offence data

    We do not generally seek to collect special category data unless it is necessary for a particular purpose. Special category data may be processed where it is included in tenancy, employment, safeguarding, DBS, complaint, legal claim, health, accessibility, reasonable adjustment, insurance, dispute or regulatory records.

    Criminal offence data may be processed where necessary and permitted by law, including in connection with DBS checks, safeguarding, certain employment checks, fraud prevention, legal claims or compliance obligations. Where we process criminal offence data, we do so only where necessary, proportionate and subject to appropriate safeguards.

    We only collect personal data that is necessary for the purposes described in this Privacy Notice.

    Further information is set out in Table 2: Special Category and Criminal Offence Data.

    8. Children’s privacy

    We do not knowingly collect personal data directly from children via our website or services, but we may process data relating to children where it is provided by parents, guardians or applicants in connection with property, tenancy or legal arrangements. Where children’s data is processed, we will take appropriate steps to ensure that the processing is lawful, fair, proportionate and subject to appropriate safeguards.

    9. Where we get your personal data?

    From you: we collect personal data directly from you when you contact us, complete forms, register for services, apply to bid, submit an offer, request a valuation, ask for a condition report, subscribe to a newsletter, apply for a property, instruct us, attend a viewing, participate in an auction, apply for a role, make a complaint or otherwise communicate with us.

    From Third-parties: we also collect personal data from third parties where relevant, including solicitors, lenders, mortgage brokers, surveyors, referencing agencies, landlords, tenants, guarantors, contractors, professional advisers, insurers, auction platforms, online bidding platforms, AML and identity verification providers, credit reference agencies, DBS providers, The Property Ombudsman, HMRC, HM Land Registry, Defra, local authorities, courts, tribunals, regulators and publicly available sources.

    Public Sources: we may get your personal data from publicly available sources such as HM Land Registry, Companies House, sanction lists or other regulatory or publicly accessible records where relevant.

    Automatically: we collect personal data automatically when you use our website, online services, online bidding systems, account functions or digital communications. This may include technical, usage, cookie, device, session, security and interaction data.

    10. Website, cookies, online bidding and platform processing

    Our website uses cookies and similar technologies. Cookies are small text files placed on your device by websites you visit. They may be used to make websites work, improve efficiency, support user experience, store preferences and provide usage information. Cooper & Tanner’s cookie policy refers to persistent and session cookies and explains that cookies may be offered to users and can usually be managed through browser settings.

    Where you interact with our website, we may process website and technical data to operate the website, recognise returning users, respond to enquiries, manage registrations, provide requested services, monitor usage, maintain security and support marketing and communication activity.

    Where you participate in online auctions or online bidding, additional platform data may be processed. Cooper & Tanner’s sale room information confirms that online bidding is offered via the-saleroom.com, and that bidders register directly with that platform before a sale. Cooper & Tanner also handles absentee and telephone bidding, requiring full name, postal address, email address and contact numbers for registration.

    For property auctions, Cooper & Tanner also appears through EIG’s property auction platform. EIG identifies Cooper & Tanner Auctions as property auctioneers and refers to property auctions and online auction activity.

    Where third-party platforms are used, the platform provider may process technical data, login credentials, account records, passwords, password changes, authentication records, IP addresses, device data, usage data, preferences, suspicious activity logs, login attempts, online bidding records and AML screening data. Cooper & Tanner may not independently access all such technical information where it is held and controlled by the platform provider, but we may receive or use platform information necessary to administer auction participation, compliance checks, bids, sales, settlement, collections, delivery, disputes and records.

    Where cookies are not strictly necessary, they are used only with your consent in accordance with the Privacy and Electronic Communications Regulations 2003. You can manage or withdraw your cookie preferences at any time through your browser settings or our cookie controls. You can see our Cookie notice here.

    11. How and on what basis do we use personal data?

    We process personal data for the purposes set out below and in Table 1: Lawful Basis of Processing.

    • We use personal data to provide residential and commercial sales services, including seller onboarding, buyer registration, property listing creation, marketing and portal advertising, handling enquiries and leads, arranging and conducting viewings, managing offers and negotiations, progressing transactions, liaising with solicitors and other professional advisers, managing chains, facilitating mortgage and survey processes, completing transactions, maintaining records, handling fall-throughs, managing complaints and supporting legal claims.

    • We use personal data to provide lettings and property management services, including landlord onboarding, tenant enquiries, viewings, applications, referencing, credit checks, affordability assessments, guarantor checks, right to rent checks, AML checks where applicable, tenancy agreement administration, deposit registration, rent collection, arrears management, inspections, maintenance requests, contractor coordination, tenant and landlord communications, possession proceedings, check-out processes, deposit returns, dispute handling and tenancy record retention.

    • We use personal data to provide auction services, including buyer and seller registration, identity verification, account administration, absentee bidding, telephone bidding, online bidding, bid recording, lot management, catalogue production, condition report provision, pre-sale enquiries, sale settlement, invoicing, payment handling, collection and delivery arrangements, livestock traceability, Defra-related records, and auction history and account management.

    • We use personal data to provide sale room services, including valuation enquiries, consignment and listing of items, specialist auctions for jewellery, watches, silver and collectables, condition report requests, additional images, bidding (including online, telephone and absentee), payment processing, postage and collection, and release of goods to authorised third parties on verification of identity and authority.

    • We use personal data to provide rural, agricultural, valuation, development and professional advisory services, including landlord and tenant advice, rent reviews, compensation claims, subsidy applications, planning advice, diversification projects, valuation instructions, inspections, preparation of valuation reports, tax and insurance valuations, lending valuations, acquisition support, appraisals, development cost analysis, financial projections, planning assumptions and land ownership advice.

    • We use personal data to provide finance broking and loan facilitation services, including client onboarding, application processing, credit assessment, affordability assessment, security assessment and liaison with lenders and finance providers.

    • We use personal data to operate, manage and secure our website, online services and auction platforms, including account creation and management, authentication, password management, monitoring login activity, detecting suspicious activity, fraud prevention, device and behavioural analysis, system administration, platform functionality and performance monitoring.

    • We use personal data to manage client money and financial administration in accordance with regulatory obligations, including holding and processing funds, maintaining client accounts, allocating receipts, reconciling accounts, authorising payments, managing unidentified funds, maintaining audit trails and complying with RICS client money rules and financial reporting obligations.

    • We use personal data to meet compliance and regulatory obligations, including AML and KYC checks, identity verification, source of funds and source of wealth checks, sanctions screening, politically exposed person checks, ongoing monitoring, suspicious activity reporting, right to rent checks, right to work checks, safeguarding and DBS checks, tax and accounting obligations, complaints handling, data subject rights handling, audit trails, DPIAs, risk assessments and governance record keeping.

    • We use personal data to establish, exercise or defend legal claims, including dispute resolution, litigation, enforcement proceedings, regulatory investigations and associated record keeping.

    • We use personal data to manage recruitment processes, including applications, CVs, cover letters, interviews, assessments, references, right to work checks and onboarding processes where applicable.

    • We use personal data to communicate with individuals, respond to enquiries, manage website forms, handle email and telephone communications and maintain records of interactions.

    • We use personal data for marketing and customer relationship management purposes, including sending newsletters, managing subscriptions, maintaining CRM records, segmenting audiences, analysing engagement, maintaining suppression lists and promoting services to existing clients where permitted.

    • We use personal data to facilitate international transactions and cross-border participation in auctions and property services where individuals are located outside the United Kingdom.

    We rely on the following lawful bases:

    • performance of a contract or steps prior to entering into a contract;

    • compliance with legal obligations;

    • legitimate interests pursued by us or a third party; and

    • consent where required.

    Where special category or criminal offence data is processed, we rely on the relevant UK GDPR Article 9 condition and Data Protection Act 2018 Schedule 1 condition.

    Where we rely on legitimate interests, those interests include operating and administering our property, auction and professional services; managing client, bidder and customer relationships; facilitating transactions and auction participation; assessing financial suitability and risk; preventing fraud and detecting suspicious activity; maintaining the security of our website, platforms and systems; maintaining accurate records and audit trails; improving our services and user experience; and promoting our services to existing clients in accordance with applicable law. We carry out appropriate balancing tests to ensure that such interests are not overridden by the rights and freedoms of individuals.

    Further detail on the specific lawful basis relied upon for each processing activity is set out in Table 1: Lawful Basis of Processing.

    12. Automated decision-making and profiling

    We do not carry out solely automated decision-making that produces legal or similarly significant effects within the meaning of UK GDPR.

    However, we may use automated or semi-automated tools to support processing, including AML screening, sanctions checks, fraud monitoring, credit and affordability checks, tenant referencing, marketing segmentation, website analytics, cookie-based tracking, platform security monitoring and behavioural pattern analysis.

    These tools support decision-making but do not replace human review where decisions have a significant effect. Where required by law, appropriate safeguards are implemented, including the ability to request human intervention.

    13. With whom do we share personal data?

    We may share personal data with the following categories of recipients, depending on the nature of our services and legal obligations.

    Internal recipients

    We may share personal data internally with authorised personnel across relevant teams, including residential sales, lettings, property management, auctions, sale rooms, rural and agricultural services, valuations, development, finance broking, compliance, accounts, HR, recruitment, legal, IT, marketing and management.

    Professional advisers and service providers

    We may share personal data with third parties who support the delivery of our services, including solicitors, conveyancers, surveyors, valuers, mortgage brokers, lenders, insurers, financial services providers, referencing agencies, credit reference agencies, AML and KYC providers, sanctions screening providers, DBS providers, contractors, maintenance providers, IT suppliers, website providers, CRM providers, email and marketing providers and other professional advisers.

    Maintenance, emergency access and property service providers

    We may share personal data with maintenance contractors, out-of-hours emergency maintenance providers, locksmiths and property access providers where this is necessary to manage repairs, maintenance, emergency access, property security, tenant safety, tenancy administration, deposit disputes or related property management services.

    Property, auction and platform partners

    We may share personal data with parties involved in property transactions, lettings and auctions, including buyers, sellers, landlords, tenants, guarantors, property portals, auction platforms, online bidding providers, including the-saleroom.com and EIG, and associated service providers.

    Regulatory authorities and legal disclosures

    We may share personal data where required or permitted by law with regulatory bodies and authorities, including HM Revenue & Customs, HM Land Registry, local authorities, Defra and livestock movement bodies, The Property Ombudsman, the Royal Institution of Chartered Surveyors (RICS), courts, tribunals, law enforcement bodies and other regulators.

    We may also disclose personal data where necessary to comply with legal obligations, enforce our legal rights, respond to legal claims or proceedings, or protect the rights, property or safety of our business, clients or others.

    Where third parties process personal data on our behalf, we require them to process personal data only in accordance with our instructions, maintain confidentiality and apply appropriate security measures. Where third parties act as independent controllers, they are responsible for their own compliance with data protection law.

    We do not sell personal data.

    14. Client money, payments and financial administration

    Where Cooper & Tanner handles client money, payments, deposits, invoices or settlement sums, personal data may be processed for payment administration, client account management, ledger allocation, reconciliation, unidentified funds investigation, payment authorisation, audit and regulatory compliance. This may include names, contact details, bank details, payment records, invoice records, transaction references, client ledger information, supporting evidence and correspondence.

    Client money records may be shared with banks, auditors, accountants, regulators, insurers, RICS or other appropriate parties where required for client money handling, regulatory compliance, audit, fraud prevention or legal purposes.

    15. Business transfers

    If Cooper & Tanner is involved in a restructuring, merger, acquisition, sale of assets or transfer of business, personal data may be transferred as part of that transaction. Where this occurs, personal data will continue to be protected in accordance with applicable data protection law.

    16. International transfers

    Personal data may be transferred outside the United Kingdom where this is necessary for international buyers, sellers, bidders, clients, overseas transactions, online auction platforms, cloud-hosted systems, service providers, professional advisers, or international communications.

    Where personal data is transferred outside the United Kingdom to a country that does not benefit from adequacy regulations, we will ensure that appropriate safeguards are in place. These may include the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, adequacy regulations, transfer risk assessments and appropriate due diligence.

    Where you access our website from outside the United Kingdom or communicate with us electronically, this may result in the transfer of personal data across international borders.

    17. How do we protect personal data?

    We apply appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. These may include access controls, restricted permissions, authentication controls, secure systems, encryption where appropriate, logging, monitoring, audit trails, staff confidentiality obligations, supplier due diligence, contractual controls, segregation of duties, secure payment processes, secure client money procedures, secure document handling and appropriate retention and deletion processes.

    Access to personal data is limited to personnel and service providers who require access for the purposes described in this Privacy Notice.

    18. Links to other websites and third-party platforms

    Our website may contain links to third-party websites, platforms, portals, auction systems, property websites, finance providers or associated services. We do not control third-party websites and are not responsible for their privacy practices. Individuals should review the privacy notices of third-party websites and platforms they use.

    This is particularly relevant where individuals register directly with online bidding platforms, including the-saleroom.com, or use EIG or other property auction platforms.

    Please note that information transmitted via the internet, including email, may not be completely secure. While we take reasonable steps to protect personal data, we cannot guarantee the security of data transmitted to us electronically.

    19. How long do we keep personal data?

    We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, regulatory, contractual, accounting, tax, property transaction, tenancy, AML, client money, safeguarding, dispute resolution and business record-keeping requirements.

    Retention periods vary depending on the type of data and purpose. AML and KYC records are generally retained in accordance with applicable AML requirements. Property transaction, lettings, financial, client money, complaint and legal records may be retained for periods reflecting statutory obligations, limitation periods and regulatory requirements. Recruitment data is usually retained for a limited period after the recruitment process unless a longer period is justified or consent has been obtained for future opportunities. Website, cookie, platform and security data may be retained for shorter operational periods unless needed for investigation, fraud prevention, compliance or legal purposes.

    Retention periods are determined based on the nature of the data, the purpose of processing, legal and regulatory requirements, limitation periods and business needs.

    Where personal data is no longer required, it will be securely deleted, anonymised or archived in accordance with applicable retention requirements.

    20. Data subject rights

    Under UK data protection law, you have a number of rights in relation to your personal data.

    • Right of access: You have the right to request access to the personal data we hold about you.

    • Right to rectification: You have the right to request correction of inaccurate or incomplete personal data.

    • Right to erasure: You have the right to request deletion of your personal data in certain circumstances.

    • Right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.

    • Right to object: You have the right to object to processing where we rely on legitimate interests, including for direct marketing purposes. Where you object to direct marketing, we will stop processing for that purpose.

    • Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time.

    • Right to data portability: You have the right to request the transfer of your personal data to another organisation, where applicable.

    Please exercise your rights by contacting us. Requests to exercise rights will be handled in accordance with applicable law. We will respond within the timeframes required by law, typically within one month, subject to any permitted extensions. We may need to verify your identity before processing a request. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office. Further information is available at www.ico.org.uk.

    21. Marketing choices

    Where permitted by law, we may contact you with information about services, properties, auctions, valuation events, newsletters or updates that may be of interest.

    Marketing communications are sent in accordance with the Privacy and Electronic Communications Regulations 2003. Where required, we rely on your consent. In other cases, we rely on the “soft opt-in” rule or our legitimate interests where you are an existing client and marketing relates to similar services.

    You can opt out of marketing communications at any time using unsubscribe links or by contacting us directly.

    22. Complaints

    If you have any concerns about how your personal data is processed, you should contact us in the first instance so that we can seek to resolve the matter.

    You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters. Further information is available at www.ico.org.uk.

    Where your complaint relates to property services, it may also be handled in accordance with our internal complaint’s procedure and, where applicable, referred to The Property Ombudsman or other relevant regulatory body.

    23. Changes to this Privacy Notice

    We may update this Privacy Notice from time to time to reflect changes in legal requirements, business practices, services, systems or regulatory expectations.

    Any updates will be published on our website. Where appropriate, we will take reasonable steps to notify individuals of material changes.

    Table 1: Lawful Basis of Processing

    Processing Activity

    Purpose

    Personal Data Types

    Lawful Basis

    Property sales (end-to-end transaction)

    To manage property sale transactions including negotiation and completion

    Identity Data; Contact Data; Transaction and Property Data

    Contract

    Property marketing and listing creation

    To advertise properties across portals and generate buyer interest

    Transaction and Property Data; Contact Data

    Legitimate interests (promoting properties and securing buyers)

    Buyer enquiries and viewings

    To arrange and manage property viewings and buyer engagement

    Contact Data; Communications and Customer Service Data

    Legitimate interests (facilitating property transactions and managing enquiries)

    Offer handling and sales progression

    To manage offers, negotiations and conveyancing process

    Transaction and Property Data; Communications and Customer Service Data

    Contract

    Lettings onboarding and tenancy management

    To administer tenancy agreements and property management

    Lettings and Tenancy Data; Identity Data

    Contract

    Tenant referencing and affordability checks

    To assess tenant suitability and risk

    Lettings and Tenancy Data; Financial, Tax and Payment Data

    Legitimate interests (reducing tenancy risk and ensuring affordability)

    Right to Rent checks (including UKVI share codes)

    To verify immigration status of tenants

    AML, Compliance and Due Diligence Data; Lettings and Tenancy Data

    Legal obligation (Immigration Act 2014)

    Landlord onboarding and management

    To manage landlord relationships and instructions

    Contact Data; Transaction and Property Data

    Contract

    Rent collection and arrears management

    To collect rent and manage payment obligations

    Financial, Tax and Payment Data; Lettings and Tenancy Data

    Contract

    Property inspections and maintenance coordination

    To maintain properties and manage contractor access

    Transaction and Property Data; Communications and Customer Service Data

    Legitimate interests (maintaining property condition and fulfilling management obligations)

    Out-of-hours maintenance and emergency property access

    To manage urgent repairs, emergency maintenance, locksmith access, property security and related tenant/landlord communications

    Identity Data; Contact Data; Transaction and Property Data; Lettings and Tenancy Data; Communications and Customer Service Data

    Legitimate interests (ensuring property security and safety, protecting tenants and properties, coordinating emergency repairs and contractor access, preventing property damage, and maintaining effective property management and tenancy support services)

    Auctions (machinery, livestock and property) registration

    To register buyers and sellers for auctions

    Identity Data; Contact Data; Auction and Bidding Data

    Contract

    Auction participation (in-person, absentee, telephone and online bidding)

    To facilitate auction bidding activity

    Auction and Bidding Data; Platform, Account and Security Data

    Contract

    Online bidding platform integration (EIG / the-saleroom.com)

    To enable remote bidding and auction participation

    Platform, Account and Security Data; Website, Platform and Technical Data

    Legitimate interests (facilitating online auction participation and system functionality)

    Auction settlement, invoicing and payments

    To process auction transactions and payments

    Financial, Tax and Payment Data; Auction and Bidding Data

    Contract

    Collection, delivery and logistics

    To arrange collection or delivery of purchased items

    Contact Data; Transaction and Property Data

    Contract

    Livestock traceability and regulatory reporting

    To comply with agricultural and livestock regulations

    Livestock, Machinery and Agricultural Data

    Legal obligation (Defra and livestock movement regulations)

    Auction and transaction record keeping

    To maintain records of auctions and financial transactions

    Financial, Tax and Payment Data; Auction and Bidding Data

    Legal obligation (Companies Act 2006; HMRC requirements)

    Sale room services (jewellery, antiques, watches, etc.)

    To manage consignment, valuation and sale of items

    Auction and Bidding Data; Transaction and Property Data

    Contract

    Valuation services and condition reports

    To provide valuations and pre-sale information

    Development, Valuation and Advisory Data; Transaction and Property Data

    Steps prior to contract

    Development and advisory services

    To provide strategic and financial property advice

    Development, Valuation and Advisory Data

    Contract

    Rural and agricultural advisory services

    To provide land, farming and subsidy advice

    Livestock, Machinery and Agricultural Data; Development, Valuation and Advisory Data

    Contract

    Finance broking and loan facilitation

    To assist with finance applications and lender engagement

    Financial, Tax and Payment Data; Identity Data

    Steps prior to contract

    Credit checks and affordability assessments

    To assess financial viability of transactions

    Financial, Tax and Payment Data

    Legitimate interests (assessing financial risk and transaction viability)

    AML, KYC and identity verification

    To verify identity and prevent financial crime

    AML, Compliance and Due Diligence Data; Identity Data

    Legal obligation (Money Laundering Regulations 2017)

    Ongoing AML monitoring and suspicious activity reporting

    To detect and report financial crime

    AML, Compliance and Due Diligence Data

    Legal obligation (Proceeds of Crime Act 2002)

    Client money handling and reconciliation

    To manage client funds in accordance with RICS rules

    Financial, Tax and Payment Data

    Legal obligation (RICS Client Money Protection Scheme Rules)

    Website enquiries and contact forms

    To respond to customer enquiries

    Communications and Customer Service Data; Contact Data

    Legitimate interests (responding to enquiries and managing customer interactions)

    Email and telephone communications

    To manage communications and maintain records

    Communications and Customer Service Data

    Legitimate interests (business communication management and record keeping)

    Website operation and functionality

    To operate and maintain website services

    Website, Platform and Technical Data

    Legitimate interests (ensuring system functionality and availability)

    Website analytics and tracking technologies

    To analyse usage and improve services

    Website, Platform and Technical Data

    Consent (PECR)

    Account creation and user authentication

    To manage user accounts and login credentials

    Platform, Account and Security Data; Identity Data

    Contract

    Fraud detection and platform security monitoring

    To detect fraud and protect systems

    Platform, Account and Security Data; Website, Platform and Technical Data

    Legitimate interests (fraud prevention and system security)

    Marketing communications (existing clients)

    To promote services to existing customers

    Marketing and Digital Engagement Data; Contact Data

    Legitimate interests (soft opt-in marketing under PECR)

    Marketing communications (new prospects)

    To send marketing where consent is required

    Marketing and Digital Engagement Data; Contact Data

    Consent

    CRM management and customer profiling

    To manage relationships and improve services

    Marketing and Digital Engagement Data

    Legitimate interests (customer relationship management and service optimisation)

    Newsletter subscriptions and updates

    To provide requested newsletters and updates

    Marketing and Digital Engagement Data

    Consent

    Data subject rights handling (SARs, erasure, etc.)

    To respond to legal rights requests

    Legal, Complaints and Governance Data; Identity Data

    Legal obligation (UK GDPR Articles 12–22)

    Identity verification for rights requests

    To confirm identity before fulfilling requests

    Identity Data; AML, Compliance and Due Diligence Data

    Legal obligation (UK GDPR)

    Complaints handling and escalation

    To investigate complaints and liaise with ombudsman

    Legal, Complaints and Governance Data; Communications and Customer Service Data

    Legal obligation (consumer protection law; Property Ombudsman Scheme)

    Legal claims and dispute resolution

    To establish, exercise or defend legal claims

    Legal, Complaints and Governance Data

    Legal obligation (legal claims handling and limitation periods)

    Regulatory compliance and audit (including DPIAs and record keeping)

    To meet governance and accountability requirements

    Legal, Complaints and Governance Data

    Legal obligation (UK GDPR Article 5(2) and Article 30)

    International buyers and cross-border transactions

    To facilitate overseas participation in services and auctions

    Identity Data; Contact Data; Transaction and Property Data

    Contract

    Processing Activity

    Purpose

    Personal Data Types

    Lawful Basis

    Enhanced due diligence (high-risk and overseas transactions)

    To manage increased financial crime risk in high-value or high-risk transactions

    AML, Compliance and Due Diligence Data; Financial, Tax and Payment Data; Identity Data

    Legal obligation (Money Laundering Regulations 2017 – Regulations 33 & 35)

    Beneficial ownership identification (corporate and trust structures)

    To identify ultimate beneficial owners in property and auction transactions

    AML, Compliance and Due Diligence Data; Identity Data

    Legal obligation (Money Laundering Regulations 2017 – Regulation 28)

    Source of funds and source of wealth verification

    To verify legitimacy of funds used in transactions

    Financial, Tax and Payment Data; AML, Compliance and Due Diligence Data

    Legal obligation (Money Laundering Regulations 2017)

    Overseas transaction and jurisdiction risk assessment

    To assess risk associated with cross-border transactions and high-risk jurisdictions

    AML, Compliance and Due Diligence Data; Identity Data

    Legal obligation (Money Laundering Regulations 2017)

    Third-party payment and intermediary verification

    To verify legitimacy of payments made by or through third parties

    Financial, Tax and Payment Data; Identity Data; AML, Compliance and Due Diligence Data

    Legal obligation (Money Laundering Regulations 2017)

    Transaction monitoring and behavioural analysis

    To identify unusual or high-risk transaction patterns

    AML, Compliance and Due Diligence Data; Auction and Bidding Data; Financial, Tax and Payment Data

    Legal obligation (Money Laundering Regulations 2017)

    Auction bidder verification and approval

    To verify identity and eligibility before allowing participation in auctions

    Identity Data; Auction and Bidding Data; AML, Compliance and Due Diligence Data

    Contract and legal obligation (Money Laundering Regulations 2017)

    Table 2: Special Category and Criminal Offence Data

    Processing Activity

    Purpose

    Personal Data Types

    Special Category / Criminal Data


    DBS checks (recruitment only)

    To assess suitability of candidates where required for roles involving trust or safeguarding

    Recruitment and Employment Data; AML, Compliance and Due Diligence Data

    Criminal conviction data; offence details; DBS results

    Legal obligation (Police Act 1997; Safeguarding Vulnerable Groups Act 2006) and Article 10 UK GDPR with DPA 2018 Schedule 1

    Right to work checks (recruitment)

    To verify legal right to work in the UK

    Identity Data; Recruitment and Employment Data; AML, Compliance and Due Diligence Data

    Immigration status data

    Legal obligation (Immigration, Asylum and Nationality Act 2006) and Article 9(2)(b) with DPA 2018 Schedule 1 Part 1

    Right to rent checks (lettings)

    To verify legal eligibility to rent property

    AML, Compliance and Due Diligence Data; Lettings and Tenancy Data

    Immigration status data

    Legal obligation (Immigration Act 2014) and Article 9(2)(g) with DPA 2018 Schedule 1 Part 2

    AML checks involving PEPs and sanctions screening

    To identify politically exposed persons and sanctioned individuals

    AML, Compliance and Due Diligence Data

    Political exposure data (PEP status); sanctions screening results

    Legal obligation (Money Laundering Regulations 2017) and Article 9(2)(g) with DPA 2018 Schedule 1 Part 2

    Suspicious activity reporting and financial crime detection

    To detect and report suspected criminal conduct

    AML, Compliance and Due Diligence Data

    Criminal offence data; suspicion indicators

    Legal obligation (Proceeds of Crime Act 2002) and Article 10 UK GDPR

    Legal claims and dispute resolution

    To establish, exercise or defend legal claims

    Legal, Complaints and Governance Data

    Criminal offence data; special category data included in evidence

    Article 9(2)(f) (legal claims) and Article 10 UK GDPR

    Complaints handling and escalation

    To investigate complaints and liaise with regulatory or ombudsman bodies

    Legal, Complaints and Governance Data; Communications and Customer Service Data

    May include health data, vulnerability information or allegations of misconduct

    Article 9(2)(f) and Article 9(2)(g) (DPA 2018 Schedule 1 Part 2)

    Safeguarding and vulnerability considerations

    To protect individuals in vulnerable situations during service delivery

    Lettings and Tenancy Data; Communications and Customer Service Data

    Health data; vulnerability indicators

    Article 9(2)(g) substantial public interest (safeguarding) under DPA 2018 Schedule 1 Part 2

    Accessibility and reasonable adjustments

    To accommodate accessibility or support needs

    Communications and Customer Service Data

    Health data; disability information

    Article 9(2)(a) consent or Article 9(2)(g) where necessary

    Correspondence containing sensitive data

    To manage communications where individuals voluntarily disclose sensitive information

    Communications and Customer Service Data; Legal, Complaints and Governance Data

    Health data; criminal allegations; other sensitive disclosures

    Article 9(2)(a) consent or Article 9(2)(f) where relevant

    Data subject rights requests (identity verification and handling)

    To comply with legal obligations when processing rights requests

    Legal, Complaints and Governance Data; Identity Data

    May include sensitive identifiers or supporting documentation

    Legal obligation (UK GDPR Articles 12–22) and Article 9(2)(g)

    Recruitment equality monitoring (if collected)

    To monitor equality and diversity in recruitment processes

    Recruitment and Employment Data

    Racial or ethnic origin; diversity data

    Article 9(2)(a) explicit consent

    Our Branches

    Bridgwater

    Castle Cary

    Cheddar

    Frome

    Glastonbury

    Midsomer Norton

    Shepton Mallet

    Shepton Mallet Professional

    Standerwick

    Street

    Warminster

    Wedmore

    Wells

    The London Office

    Useful Links

    Sales

    Lettings

    Valuations

    Sale Rooms

    About us

    Meet The Team

    Contact Us

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